Thing 11 Professional Brand
Before I read this blog post I disliked the idea of personal branding it has a business language, right wing, corporate, privatisation, free market style connotations to me. It seems to be say that I should replace my image with a brand and brands come with slogans. Did I need to think of a tag line for myself? I think the idea of it reinforced the notion of private business outlook seeping into other areas which they don't belong. Schools no-longer produce students but units. Later the on its explained that what is meant is your professional identity. This is a much better and more acceptable term and more appropriate for the many areas of work information professionals find themselves in. Looking at my linkedin page I think there is a few things I can change to better improve my professional identity. Reading through I don't know if my skills and experience stands out as particularly unique. I have changed the web address to give my name and title to make me easier ...